Ye Olde Book Club
starting the club was a desire to return to ye olden days of physical media, the name was a direct result of this — a joking nod to the
past. As a book club that tackles all literary genres, this brand needed to be eclectic as well as carry this silly, old-timey tone.
Final identity assets included a logo, social icon, alt logo, ongoing social posts, and swag build-out including stickers, hats, etc.
Identity
Visual System
Activation
Social Content
Role
Founder & Designer
Created using Bookmania, a beautiful 60s-inspired typeface with gorgeous swashes. Subtle customizations were added to create a tight lockup. The swash of the C was modified to mimic the tail of a bookmark.