Dempsey Ewan

Info

Opal Stackhouse — Brand Campaign

Opal Stackhouse is tucked away in Columbus, Ohio’s historic neighbourhood of Victorian Village. It is a hidden gem among Columbus’ dim and claustrophobic antique and vintage furniture shops. Inside the tiny shop you will find thoughtfully curated and seamlessly styled pieces. The owner Ashley would love to share their stories with you.

Together, Ashley and I wanted to design some pieces that would be authentic to her brand, advertise to the right specialized audience, and give her some unique ways to keep telling the Opal Stackhouse story. We did this by creating three thoughtfully designed print pieces inspired by the eclectic furniture and decor of the shop: a series of tabloid posters, hang tags for pieces in the shop, and fold up print pieces that can be shipped with online purchases to carry a bit of the shop to those who can’t experience it in person. Along with these pieces I worked with a photographer, Ethan Benavidez to capture a suite of lifestyle photography she can use to continue to promote Opal Stackhouse on their site and through social media.

Services
Creative Direction
Print Design
Shoot Direction

Photography
Ethan Benavidez

Awards
Creative Best
Best of Category, Student Print

This poster series would do some old-school advertising by being placed throughout the city in neighborhoods where our customer demo are likely to live. By doing some traditional telephone-pole posting, we would be seen by those walking in their community and reach a select, local audience.

Inspired by gallery posters, each design has a historically significant chairs and patterns from textiles Opal Stackhouse has in their collection.

To really tie-in Opal Stackhouse’s visual voice the chair and patterns do not go together, but instead show the harmony of two different centuries and styles of design. For example the Eames’ chair in the center poster has a pattern behind it that is taken from a folk art, Americana throw blanket.

The method of printing, risograph, is a vintage printing method that immediately signals “retro”. Red and teal both feel like inky colors and appear over and over again in Opal Stackhouse’s visual language.

Our second piece of collateral was created to bring better attention to the intimate knowledge Ashley has with the pieces she sells. Occasionally customers might come into the shop who are not very familiar with the brand — these tags immediately create customer connection.

These tags were created to inform customers quickly about the history of a piece. The amount of information is enough to pique the interest, but not too much where it will overwhelm someone casually browsing.

An interested person can easily ask owner Ashley for more even more information on the piece.

❶ Brand Concepts ❷ Identity ❸ Digital ❹ Illustration ❺ Writing