![](https://freight.cargo.site/t/original/i/c2580ad0a506b20a1b45de1d0eda9c03c1d22e4917cda6c23827a78a9970f2c2/Preview-Image.gif)
Ziggy’s
Ziggy’s Mobility Boost is a joint-supplement for dogs in a delicious soft chew. The goal for this brand was to incorporate the heritage of rural Vermont and the heritage feeling of vintage-looking supplement and health-food brands.
Ziggy’s Mobility Boost is a joint-supplement for dogs in a delicious soft chew. The goal for this brand was to incorporate the heritage of rural Vermont and the heritage feeling of vintage-looking supplement and health-food brands.
![](https://freight.cargo.site/t/original/i/755eb571f48a98c984c53eee1e56048df257aa5ab1ce2d869bdf762ba11f66de/ZG_Branding_R1_V6-09.png)
Many vintage-health food and supplement brands have a unique style born out of a utilitarian intent. Look at any Dr. Bronner’s label to see this concept visualized. I kept this idea of utilitarianism in the back of my mind and considered the other half of this equation, the heritage theme. With this concept I decided that I wanted the type and color palette to be reminiscent of something like a family-owned hardware store. I wanted a vintage look for the letter-forms and chose a National Parks inspired script as an accent. The color palette was to feel rich and traditional with a more modern pop of bright yellow.
![](https://freight.cargo.site/t/original/i/6e50acac3e5dddb0cf3ce7f22b3d181338b3c63e7d8bedef111fdf708bc748d3/ZG_Branding_R1_V6-20.png)
![](https://freight.cargo.site/t/original/i/7b7403f741844ff9b5b8a4ebca00ed827e2b52e3647bc69c92b087a7f1df1d4c/ZG_Branding_R1_V6-10.png)
![](https://freight.cargo.site/t/original/i/291a2c7ed498db8f3648117a100d5bbed1dba9b52b820f5beea883afee5266a8/ZG_Branding_R1_V6-11.png)
![](https://freight.cargo.site/t/original/i/6be21b0b799094b5f72946aeafb913b89bd8e058ebf9059fb71b4fc4d383886e/ZG_Branding_R1_V6-12.png)
![](https://freight.cargo.site/t/original/i/59310913f711d6381a500bbcc2e670c990ee297a51529457c628f4751db4523e/ZG_Branding_R1_V6-21.png)
![](https://freight.cargo.site/t/original/i/7b9affbec3d76da5f225bb2a93277893a10ae6519336bd6075425269ec52ac4f/ZG_Branding_Container_Animation_Assets_2.gif)
![](https://freight.cargo.site/t/original/i/15ed16608a663dfd6d24103443976c6f3c2d3f65bf35c6ad2192da82cf6fbb08/ZG_Branding_R1_V6-13.png)
![](https://freight.cargo.site/t/original/i/1cbddca823864f67a6082c36c28fde4034937f1e0c0d1fbc1402a65df296c3d9/ZG_Tote.jpg)
![](https://freight.cargo.site/t/original/i/880a74636180a3c482630e3b51d01a05fdb0f9483bfb47289afce63a2ef8f037/ZG_Branding_R1_V6-15.png)
![](https://freight.cargo.site/t/original/i/4fa09b374d9a35973dbd09b7d3c749164770172c27884646f425aa41d5f35db9/ZG_Branding_R1_V6-14.png)
![](https://freight.cargo.site/t/original/i/3b79d5c7c528636b69428dc65a7374c2dad5aeed6584a134e68127fd5a477eaf/ZG_Branding_R1_V6-19.png)
![](https://freight.cargo.site/t/original/i/13a837463bbb3ccac12225ee5e2f628a0c683b08a4b6bff63136f36c54c8ef4f/ZG_Branding_R1_V6-17.png)
![](https://freight.cargo.site/t/original/i/bc6e269b04e81f3e1ccfd5ef76a6351c5203bc966aa79b4f4fbf7f27fad54941/ZG_Branding_R1_V6-16.png)
![](https://freight.cargo.site/t/original/i/c5d64efbb53b4fa23fb4ba904491fd561b0909f07b3e02386e1bf292befc9b29/ZG_Branding_R1_V6-18.png)
Thank You