NYU came to us with a request to help them create a compelling media campaign across a range of platforms for their online program. The challenge was to find a way to capture how the program allowed for the flexibility of remote learning while emphasizing how students were still receiving the high-quality NYU degree experience.

We came up with two creative concepts. Both visual systems leaned into the wide flexibility of the NYU brand to create compelling visual styles that immediately helped viewers identify them as flexible learning experiences. 

Our strategy for this media campaign strove to help Guide Students to Thrive in the Real World. NYU SPS helps students excel (thrive) with the quality and academic rigor that makes NYU SPS such a competitive higher-ed institution while meeting students where they are (the real world).

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Concept 1: New Window
This concept centered around the motif of the window —
both the metaphor of a physical window being a view into a new
world and a digital window opening you up to the world of NYU.

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Concept 2: Make it Here
Our second concept’s look took its visual cues from the city grid that makes up the
larger NYU campus and connects it with the ‘grid’ of the digital world.