Dempsey Ewan is a graphic designer living in Brooklyn. In her free time she moonlights as a floral designer and helps run a risograph zine, Big Mess. She enjoys classical works of fiction, fashion history, and fresh, McDonald’s hashbrowns.


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Look to Michigan — University of Michigan Vision Campaign
With the advent of a new president, University of Michigan asked us to help them build a campaign centered around the idea of Impact at Scale. As an exemplary public university, they wanted to visually and verbally express what the next decade will bring in terms of furthered education, groundbreaking discoveries, and equitable impact.
Michigan’s vision for their future centered around this idea of impact that is always in progress. Inspired by this idea, I created a system visualizing the creative process itself. Collage vignettes honor the vision and process that brings about innovation. Pushing the collages one step beyond the expected, I created dimension by creating color fills when elements overlapped, representing the way an idea comes into focus as it is being concepted. An abstracted M is seen as a yellow maize line that ties everything together and embodies the energy and impact of the institution always bringing things together and pushing forward. Other elements like the bold type and halftone texture bring through the idea of scale as well as nodding to the state’s legacy of industry and invention.
Client
University of Michigan

Services
︎︎︎ Creative Concept
︎︎︎ Identity

Role
Senior Designer



Campaign Print Piece



Micro Site




Campus Environmentals


Micro + Macro: Pin + Backdrop




Created at: SimpsonScarborough
Collaborators: Jason Shough, Jason Gonzales


Thank You